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Tom Asacker on the nature of a strong brand

"It doesn't matter what people think about you or your business. What matters is how you make them feel about themselves and their decisions while in your presence."

I've just posted a PDF presentation that (hopefully) helps illuminate my views on creating a strong and enduring brand. Here's a link: Click here.

Please, please, please view it to "fit page," or you'll lose a lot in truncation. Enjoy and do let me know your thoughts.

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Comments

Hey Tom - hope you are well and smiling?

Just devoured this offering and loving the flavour! The presentation and context (plus content) was fantastic - the themes in this pdf can be applied to so many sectors... bravo my friend!

Posted by: DK | December 12, 2005 at 05:25 AM

Thanks a lot, Tom. It´s been a real pleasure to enjoy your presentation. Clear ideas and an outstanding design. There is always much to learn from proffessionals like you.

Posted by: Felix Gerena | December 12, 2005 at 07:32 AM

Well stated, clear, brilliant. Thank you. I learned something.

Posted by: Mason Cole | December 12, 2005 at 11:48 AM

Thanks for tickling the creative side of my brain. Got me thinking.

Are you sure about this?
Sense-> Feel-> Think-> Do

I thought it was more like:
Sense-> Feel-> Do-> Think

Emotional decisions reinforced by rational justification.

Posted by: DUST!N | December 12, 2005 at 03:09 PM

Insightful presentation, that unlike, was simple to watch, and retained meaning with simplicity

Posted by: Ian Farmer | December 13, 2005 at 12:34 AM

Great presentation! Thanks a lot. I learned something new

Posted by: Fabio Latino | December 13, 2005 at 06:39 AM