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Earnest Hemingway on movement

"Do not confuse movement with action."

Here are the top three marketing priorities (a.k.a. action) for 2005 from IDC's CMO Tech Marketing Barometer:

  1. Increase focus
  2. Identify strategic growth areas
  3. Increase focus on the customer

Sounds like one and the same to me. Focus on the customer to find strategic growth areas, which will then focus the organization. Now here's the funny thing. I read a recent report that indicated that marketers are so busy measuring everything to death they don't have time for strategic thinking, and thus, action. Catch-22.

Posted October 25, 2005
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