"Do not confuse movement with action."
Here are the top three marketing priorities (a.k.a. action) for 2005 from IDC's CMO Tech Marketing Barometer:
Sounds like one and the same to me. Focus on the customer to find strategic growth areas, which will then focus the organization. Now here's the funny thing. I read a recent report that indicated that marketers are so busy measuring everything to death they don't have time for strategic thinking, and thus, action. Catch-22.
Posted October 25, 2005
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