"Human nature hasn't changed for a million years. It won't even vary for the next million years. Only the superficial things have changed. It's fashionable to talk about changing man. A communicator must be concerned with unchanging man - what compulsions drive him, what instincts dominate his every action, even though his language too often camouflages what really motivates him. For if you know these things about a man, you can touch him at the core of his being."
Do you appreciate the power of the universal to touch people's hearts and souls? Simply watch this short video made by two Chinese students in their dorm room and uploaded to Google video. I promise you'll get it. It brought tears of joy to my eyes.
Posted October 27, 2005
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
Very interesting.
Did the Houston Rockets pay for that product placement? Likely not.
Will the Rockets benefit from the exposure and name recognition? Probably.
Will it improve their brand? Questionable.
The takeaway that we (humans) are more alike than different no matter what color or race we come from...
Should be good as gold!
Posted by: Steve Sherlock | October 28, 2005 at 07:43 AM
Exactly Steve! Exactly.
Posted by: Tom Asacker | October 28, 2005 at 09:43 AM
You know, if there's ever a geopolitical message here, it's that the best money spent on the middle east would be to get the power supply stable, then subsidize television sets, and satellite TV.
Find a 7 foot Arab from Iraq/Iran/Saudi Arabia or Syria and enjoy instant cultural revolution.
Posted by: NigelMellish | October 28, 2005 at 10:08 AM
Wow - thanks for posting this. As much as I tried to remain uninvolved with the video, it drew me in anyway.
Posted by: Robert L Roth | October 30, 2005 at 09:52 AM
Not to mention a wonderful sense of mockery and humour the boys in the video 'just have'.
Humour seems to transcend.
Posted by: Cynthia Dunsford | October 30, 2005 at 08:13 PM