"Americans are now certifiably insane. They are crazy. They are suffering a mass psychosis. They have lost their own ability to discern right from wrong."
This stuff kills me!
ASAE Adopts New Name: ASAE and The Center The American Society of Association Executives and The Center for Association Leadership, which merged last year, have now merged their names into ASAE & The Center for Association Leadership. The new name, shortened to ASAE & The Center for common use, and logo were announced during the groups' annual meeting, which ended in Nashville, TN, yesterday. ASAE decided to drop its full name after conducting focus groups and interviews with members of the association community, according to ASAE spokesman Chris Vest. He said the research found that the abbreviation ASAE alone has 95-percent name recognition.
I wonder how much they paid for those incredibly deep, branding insights?
Posted August 19, 2005
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Mergers are tough, no doubt about it. And the American Society of Association Executives and The Center for Association Leadership had their work cut out for them after their consolidation. And now, the critics are coming out to comment on their attem... [Read More]
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When I first saw the quote, I thought it was someone talking about the Iraq war.
I can't believe that there are companies that somehow manage to at least stay in business (certainly they do not excel) through some strange brew of committee meetings and mediocrity.
Posted by: Michael Martine | August 19, 2005 at 08:27 AM
It's particularly ironic given that one of the keynoters at their just-held annual conference was Malcolm Gladwell, who, according to an entry on the XtremeASAE blog, said this was exactly not the route to take. (Post is at http://blogs.centeronline.org/XtremeASAEblog/archives/2005/08/what_do_you_kno.html):
"Gladwell told the story about a famous tennis coach...who spent thirty years meeting with all the greats of the sport for lengthy conversations, to soak up their knowledge of tennis.
"He told Gladwell, 'After thirty years of talking with the greatest tennis players in the world, the only thing I've learned is that they don't know anything about tennis."
And Gladwell said this morning: 'Think about that the next time you convene a focus group of your members.'"
Posted by: Sue Pelletier | August 19, 2005 at 09:09 AM