"Marketers don't want 'partners.' They want ideas. They want results. They want creative solutions to business challenges."
Read his entire riff: click here.
And I'd add that they don't simply want clever ads, either.
Check out my irreverant, brief interview with the creative folks at Jacobs Media - the largest radio consulting firm in the United States. (Parental advisory for use of the word bulls*$!): click here.
Posted May 10, 2005
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
hi tom.
posted my comment under jennifer's brilliant observation on her page.
http://www.corante.com/brandshift/archives/2005/05/12/preference_not_awareness.php
cheers.
jens
Posted by: jens | May 13, 2005 at 09:22 AM