"There must always be a discrepancy between concepts and reality, because the former are static and discontinuous while the latter is dynamic and flowing."
One of the main systems of philosophy that James is best remembered for is pragmatism. The idea that the test of truth is its practicality or usefulness. In my new book I work hard to make clear that "brand" is a verb, not a noun. My hope is that businesspeople will embrace this new, pragmatic concept and invest their energy and money in the dynamic nature of their brand. The simpler days of brand as top of mind awareness are quickly coming to an end.
Posted March 28, 2005
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
good stuff as always.....but this rant is the only point that matters....hope you are well best jay
Posted by: Jay | March 29, 2005 at 09:35 PM