Watch highlights from Tom's speeches
The Business of Belief: Why We Believe What We Believe in Business and Life
"Knowledge about life is one thing; effective occupation of a place in life, with its dynamic currents passing through your being, is another."
Static and dynamic. I can't seem to get this way of looking at the world of business (and life) out of my head (see yesterday's post). Here are some random thoughts/distinctions. Tell me, am I way off?
Radio talk shows
- Static component (the known): A familiar voice, and views which just so happen to vaildate our own views.
- Dynamic component (the unknown): Who or what will be spotlighted (current news and popular culture), and how our host will spin it.
Note: Both static and dynamic qualities are ratcheting up as hosts become even more opinionated and polarizing.
Sports
- Static component (the known): My team (players, colors, stadium, etc.). The rules of the game. Nostalgia.
- Dynamic component (the unknown): The conflict (on and off field)!
Note: The steroid scandal diminished the static, yet enhanced the dynamic component. Net effect = zero.
TV shows
- Static component (the known): The cast. The format.
- Dynamic component (the unknown): The writing (story).
Note: The compelling dynamic component of Law & Order has blossomed into $1 billion of NBC's $3.8 billion in prime-time advertising revenues this year.
Blogs
- Static component (the known): The author(s). The format.
- Dynamic component (the unknown): The writing, discovery, learning, inspiration, new connections (via comments).
Note: Are there more dynamic components? How would you rank them in importance?
Relationships
Static component (the known): Familiarity. Predictability. Comfort. Trust.
Dynamic component (the unknown): Depends what moves you. True?
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Hi Tom
Some random unstructured thoughts from over the pond;
1 Large chain Retailers
Static component (The known) - the corporate image
Dynamic component (The unknown)- the way I am treated by the staff as a customer
2 Rock Bands
Static component (The known) - the image on the sleeve of the CD
Dynamic component (The unknown)- the live performance of the band
3 Doctors appointment
Static component (The known) - the appoinment time and admin arrangements
Dynamic component (The unknown)- the doctors communication skills - does he/she make me feel good?
Do these make sense Tom? - I am also intrigued by static versus dynamic
Trevor
Posted by: Trevor Gay | March 24, 2005 at 08:18 AM
Hi Trevor,
They make perfect sense!
Posted by: Tom Asacker | March 24, 2005 at 02:35 PM
Have a great Easter Tom
Trevor
Posted by: Trevor Gay | March 25, 2005 at 05:16 PM