“Clarity of mind means clarity of passion, too.”
— Blaise Pascal
A Clear Eye.
On marketplace success
by Tom Asacker
“Clarity of mind means clarity of passion, too.”
— Blaise Pascal
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"Whatever you do will be insignificant, but it is very important that you do it."
I know this may sound a little persnickety (to the unenlightened branding guy or gal anyway), but here goes: How come I pay well over $20 for a hair cut and I always leave with little hairs all over my neck and ears. Sure, the service and quality are decent, but come on! The salon should really consider my experience before, during AND after my visit. Right? I guess you should probably wonder as well, what insignificant bits of frustration are you leaving with your customers? Heed Mother Theresa's wisdom: "Be faithful in small things because it is in them that your strength lies."
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» It's in the Details from Incite by Design
I was preparing a post for today and stumbled across Tom's great post on paying attention to the details, those miniscule aspects of the services we provide which often get overlooked. [Read More]
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Even though I am one who is folicky challenged ...I agree with you Tom - and of course in my case I CANNOT AFFORD to lose too many hairs!!
Keep rattling cages my friend
Trevor
Posted by: Trevor Gay | February 15, 2005 at 07:38 AM
Wow.. Gandhi and Mother Theresa in one posting !! Both are great People .. this posting brought to the forefront another quote:
" True heroism is remarkably sober, very underdramtic. It is not the urge to surpass others at whatever costs. ITs the urge to serve others at whatever costs" - Arther Ashe.
I think the serve model is so true on a customer base. Doing the smallest thing and it will make the difference !!
Posted by: /pd | February 15, 2005 at 11:48 AM
Great Ashe quote. And you're right on Peter. The small thing is indeed the new competitive advantage. And it's not easy, because it requires human beings to be engaged. Something most companies discount as they focus incessantly on "the numbers."
Posted by: Tom Asacker | February 15, 2005 at 12:07 PM