This blog has been from the beginning about the nature of marketplace success in a rapidly changing social, technological and media landscape. It's (hopefully) an unobstructed view on business and brands with an occasional rant on the power of imagination, integrity and passion!
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"Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them."
I've often wondered: If your employees won't boast about your business to their friends, why the hell would you expect it from your customers? Take a look inside your own four walls. Do your employees buy your products? Do they sing your praises? Can they passionately tell your exciting story? And if not, why not?
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