"We continue to shape our personality all our life. If we knew ourselves perfectly, we should die."
The same could be said about today's marketplace: If you knew the marketplace perfectly, YOU should die. Why? Because it's changing, evolving. There is no perfection, only curiosity and innovation. Perfection is truly the enemy of the good.
And don't forget this piece of marketplace wisdom from David Ogilvy: You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. With a plethora of products competing for the same size pie and with price parity looming large in all industries, your competitive edge must be your personality. One that is relevant to your audience, creates a strong emotional connection, and is an authentic representation of your business culture.
Posted January 7, 2005
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» Perfection, Teaching, Passion from Steve's Two Cents
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