"Opportunity Screams is a must-read in our cluttered, confused, and distracted 24/7 economy." - Jonathan Salem Baskin, Global Brand Strategist, author, columnist
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
Asacker's books are profound. 95% philosophy, 50% tactics, 75% solid strategy, 100% worth it.
Trey Pennington, Owner, The Pennington Group
Finally, this branding babble is put to rest. Tom debunks most of the mystery of branding and simplifies it to the bare essentials in this easy to read story.
Kevin W. McCarthy, CEO, On-Purpose Partners
Tom Asacker does it again! In this little gem he takes on the issue of branding, presenting it from the customer's perspective -- not the marketer's perspective. It's easy to say ‘We're customer centric’; but the truth is few companies deliver on that mantra. Follow Tom Asacker's advice and you'll be closer to being there.
