"This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word 'profound'—every sentence should be savored."
THE BUSINESS OF BELIEF:
In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.
Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.
The Business of Belief is Tom Asacker’s most compelling—and important—book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.
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Formal press release.
It's impossible to hit a major league fastball. The presentation that launched the idea for the book.
Newsletter subscriber exclusive content: Book preview and belief framework.
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Other books by Tom Asacker
Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy
"Opportunity Screams is a must-read in our cluttered, confused, and distracted 24/7 economy." - Jonathan Salem Baskin, Global Brand Strategist, author, columnist
Read the reviews and buy one at Amazon.com.
Also available for the Kindle at this link.
A Little Less Conversation: Connecting
with Customers in a Noisy World
"A Little Less Conversation is a good, quick read that gives marketers the opportunity to look at their brand through the eyes of today's consumers and create a message of value that will really resonate." - Patricia Minglin, Editor, M2W, M2Moms, M2W-HC E-ssentials
Read the reviews and buy one at Amazon.com.
Also available for the Kindle at this link.
A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept
"Finally, this branding babble is put to rest. Tom debunks most of the mystery of branding and simplifies it to the bare essentials in this easy to read story." - Kevin W. McCarthy, CEO, On-Purpose Partners
Read the reviews and buy one at Amazon.com.
Also available for the Kindle at this link.
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Sandbox Wisdom: Growing Your Business with the Genius of Childhood
(Out of Print)
"An insightful and readable little book."
- Fred Smith, CEO, FedEx
After eleven years of dedicated service, Annie, Falcon, and Bill have decided to call it a day. Thanks guys. I'm going to miss you.
(Rest assured, we will never provide your email address to anyone. Period.)
"Tom Asacker is timely and thought-provoking. I went to school on his ideas."
- Jeff Taylor, Founder, Monster.com
"This is a really smart book written by a really smart guy. I'll definitely be sharing it with my team and recommending it to all of my friends and colleagues."
- Kathy Hust, VP Sales, US Cellular
"I am totally on Ah-ha overload right now! Buy this book. Make it your manifesto. It immediately gets to the heart of why we do what we do."
- Lynda McNutt Foster, VP, Voltage Leadership Consulting
"I don't think it's an exaggeration to say that every page makes you stop and think about things a little differently."
- Paul Farnell, CEO, Litmus
"Personally, I feel a renewed sense of purpose after reading the book, and the need to adjust or 'redesign' some of my actions, which will hopefully create more success for more people."
- David Burn, Co-Founder & Editor, AdPulp
"The Business of Belief is an extraordinary journey into both business and personal discovery."
- Jay Goulart, Director of Advancement, Academy at the Lakes
Watch highlights from Tom's speeches (and try not to smile)
