John F. Kennedy said that the enemy of truth is not the lie, but the persistent, persuasive, and unrealistic myth. In A Clear Eye for Branding, Tom Asacker exposes the myths on brands and branding and shines a light on the truth of business in the new millennium.
In this deceptively simple and entertaining book, Asacker demystifies the concept of branding so that executives, small business owners, and entrepreneurs can finally understand, evaluate, and communicate their strategies and organizational initiatives.
Whether you’re in the private or public sector, A Clear Eye for Branding will upend your present way of thinking and provide a new framework for winning in the new, customer-controlled economy. You’ll discover why a brand is not a logo, a promise, or even an experience. And you’ll become obsessed with the three most important questions to ask yourself—and your people—in order to succeed in today’s hypercompetitive, unforgiving marketplace.
Read the Introduction (PDF)
Check out some reviews
Buy the book at Amazon, 800-CEO-Read, or in quantity at Paramount Market Publishing
Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood
"An insightful and readable little book." - Fred Smith, CEO, FedEx
The Four Sides of Sandbox Wisdom: Building Relationships in an Age of Chaos,
Complexity and Change
"I LOVED this book!" - Joe Marconi, Author, The Brand Marketing Book
You'll love it too. Promise. Click here.
A Brand New World: 10 Guiding Business Principles for Success in Chaotic Times
"Now, more than ever, you need to set your company apart from everyone else. In this guide, Tom gives us ten principles for creating a unique brand." - Successories
These are selling like hot cakes! Click.
