A Little Less Conversation: Connecting with Customers in a Noisy World

Bookimage

If you're confused and disillusioned by the simplistic techniques and acronym-laden formulas coming at you from every direction about how to create a brand that attracts customers, and engages and delights them, you're in luck!

In this superbly readable and deceptively simple book, one of the leading voices in the new marketing revolution explains precisely how today's successful brands are different from others, much different!

You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees.

Whether you're in the private or public sector, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of your organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.

Read the Introduction (PDF)
Check out some reviews
Buy the book at Amazon.com or in quantity at Paramount Market Publishing

.

Other books by Tom Asacker

A_clear_eye_image_2 A Clear Eye for Branding: Straight Talk on Today's Most Powerful Business Concept

"Finally, this branding babble is put to rest. Tom debunks most of the mystery of branding and simplifies it to the bare essentials in this easy to read story." - Kevin W. McCarthy, CEO, On-Purpose Partners

Read the reviews and buy one at this link.

.

Sandboxwisdom

Sandbox Wisdom: Growing Your Business with the Genius of Childhood

"An insightful and readable little book."
- Fred Smith, CEO, FedEx

Click here to take a look inside!

Gift one to a client or associate!

FoursidescoverThe Four Sides of Sandbox Wisdom: Building Relationships in an Age of Chaos, Complexity and Change

"I LOVED this book!" - Joe Marconi, Author,
The Brand Marketing Book

You'll love it too. Promise. Click here.