About Tom

Tom Asacker has been teaching and inspiring organizations and entrepreneurs for over 20 years. World-class companies including Procter & Gamble, UPS, and G.E. have called on Tom to shake up their people, fill them with ideas and charge them with inspiration.

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Often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom is the author of The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy. His first book, Sandbox Wisdom, a heartwarming story about a CEO’s search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published internationally to rave reviews.

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A popular speaker, Tom has lectured on innovation, the customer experience, and marketplace trends to corporate, association, and university audiences around the world. As an independent business consultant, he's advised start-up ventures, NPOs, and Fortune 500 companies on innovation, emerging trends and strategic brand development and communication.

Asacker brings a breadth of business development, marketing, management and operational expertise from prior management posts at G.E., as well as from his entrepreneurial experience as co-founder and President of a high-tech medical device company.

He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and the Young Entrepreneurs' Organization as a past member of their "Birthing of Giants" entrepreneurial executive leadership program.

Tom holds degrees in Economics and Business Management, and lives in the great Northeast.

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